The objectives of the Association shall be:-
- To assist the Government to promote Tourism Trade.
- To facilitate the tour operators by providing them with qualified tourist guides for guiding assignments.
- To promote international understanding and friendship.
- To promote, advance and protect the general welfare and interests of the tourist guides in the State of Sabah, Malaysia.
- To promote understanding and fellowship amongst all the tourist guides and the tourist guides Associations of Malaysia.
- To represent all tourist guides in the state of Sabah in liaison with all other governmental departments and non-governmental organizations pertaining to the tourist guiding profession and all aspects of tourism.
- To assist and to coordinate in the organization of the Malaysian tourist guides training course in conjunction with the Ministry of Tourism (or its successor-in-title).
- To organize any conference, convention, exposition, seminar, tourist guides training course or tourism related educational program either on its own or in conjunction with other governmental departments and non-governmental organizations.
- To coordinate and discuss with the Ministry of Tourism (or its successor-in-title), other governmental departments and non-governmental organizations on resolutions passed at any conferences, conventions or seminar.
- To discuss and resolve any issues with the Ministry of Tourism (or its successor-in-title), other governmental departments and non-governmental organizations on all aspects of the tourist guiding profession and the tourism industry.
- To promote international, regional and domestic tourism.
- To print and disseminate materials and information using various media of communication such as newsletters, guide books, career books, text books and periodicals relevant to the guiding, hospitality and tourism industry and other activities pertaining to the promotion of the objectives stated herein subject to the prior approval of the relevant authorities.
- To arrange for alliances or affiliations and to co-operate with institutions, Associations or societies with objectives similar to those of the Sabah Tourist Guides Association on such terms and conditions as may be in the interest of the Sabah Tourist Guides Association.
- To apply for purchase, take or lease, charge, in exchange or otherwise acquire or occupy any land or building or moveable which may be required for or used in connection with the objectives of the Association and to charge, sell, lease, give in exchange or otherwise dispose of the same or any part thereof.
- To provide clubhouse facilities and such other forms of recreation and amenities for its members and the tourist guides.
- To assist in any way for the benefits of the tourist guides during guiding assignment, the improvement of the tourist guide’s accommodation, catering, transportation, safety and other relevant issues in Malaysia.
- To form co-operative societies for the betterment of welfare for members or subscribe share of the said co-operatives societies.
- To encourage and promote charitable activities and support charitable organizations.
- To do all such acts and things as may be incidental to or connected with the attainment of any of the above-mentioned objectives.